I’m sure you have seen a pair of jeans with a simple white tag on the back at least once in life and thought to yourself “What’s the deal with that?”. Well simply put, these jeans are considered a product of white label denim concept and are becoming popular day by day among business enthusiasts.
Read through this blog till the end, to find out what it means and why is it getting so much traction!
Introduction: What are White Label Denims?
White Label Denims are unbranded and generic sets of jeans which are produced by a manufacturer for almost anyone looking to start a business.
Unlike private label clothing manufacturing, this process involves no customizations, no design thought or even product planning. Think of white label denims as products which are like blank canvas and are left to alter for retail buyers. This is also where those white tags often come in, they are a telltale sign of unbranded labeled origin.
Why White Labelling Matters In Different Types of Denims?
Now, your next questions should be, “Why is it getting so much popularity?”. Well you and many others may think private labelling is the only way to succeed in the clothing business but reality is a bit complex.
See, for private label clothes you need a hefty investment but when it comes to white label denims or any product at all, you don’t need heavy initial capital and to be honest this business model has allowed smaller brands and even online retailers to build a respectable jeans collection without worrying about overheads of designing, manufacturing and even ground-work marketing of brand’s story.
All of this saved time and effort can instead go towards product marketing.
Here’s a detailed outlook on why white label denims are getting so much recognition worldwide:
Affordability:
One of the most attractive aspects is the price points of these jeans. Since there is no major brand’s marketing budget to factor in, white label denims can be significantly affordable than same quality jeans from reputed brands. In simpler terms, you pay for products and not the prestige of brands when you shop for jeans with white tag on back.
Quality Products:
Just because it’s cheap doesn’t mean it’s low quality. Many white label manufacturers are incredibly skilled and produce denims of the same quality as big names.
Unique Finds:
Since these white tagged jeans are not tied to a massive advertising campaign, finding them can feel extremely rewarding. You never know when you might discover perfect fit and wash that stands out from other mass-produced options.
For More information on white labelling and how is it different from private labelling consider reading this quick blog: Comprehensive Overview: Private Label Clothing vs. White Label
How To Spot White Label Clothes?
Even though white tag on the back is a common indicator, there are also other ways to identify white label denims. Here’s what you need to look out for!
- Minimal Branding:
Most obvious sign is the lack of branding work and tags might be plain white, black or may feature an overly simple logo.
- Online Sales Channels:
White label denims are mostly sold online and if you come across a really cheap one, then chances are it is a jeans with white tag on back.
- Focus on Fabric & Fit:
Since brand name is not the unique selling point, most manufacturers and even resellers focus on fabric quality and various fittings to please masses.
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Conclusion
To conclude everything, next time you come across a pair of jeans with affordable prices, don’t just dismiss them. What you should do instead is take them in your hands and try to analyze its quality and styling potential because you never know when you find a hidden gem in the sea of white label clothing.
FAQs
Are white-labeled jeans poor quality?
No! Just because they are not branded doesn’t mean they are of poor quality. White-labeled clothes have the potential to be just as good as branded alternatives.
Which is more profitable as a business, White label or Private Label?
If you are someone who has a hefty investment in your pockets, then you should go for private labeling; however, those with budget constraints or less experience should always opt for white labeling. Making it profitable is on you, not on the business model!
How can I ensure the quality of white-label denim?
It’s a fairly simple process; you start by inspecting the fabric and then move on to checking stitching work and zippers. Also, check peer reviews if you are buying jeans from an online store.
